SAY ‘CHEESE’(BURGER)! LAROSA’S CELEBRATES 70 YEARS WITH CHEESEBURGER DELUXE PIZZA

Classic Summertime Flavor Returns For A Limited Time

CINCINNATI, OHIO – July 15, 2024 – A classic taste of summer grill outs is back at LaRosa’s beginning today, with the return of the guest favorite Cheeseburger Deluxe Pizza. Designed to delight both pizza lovers and burger aficionados, the Cheeseburger Deluxe Pizza returns as part of LaRosa’s 70th anniversary celebration.

The Cheeseburger Deluxe Pizza is loaded with everything you love about a classic cheeseburger—burger sauce, ground beef, red onions, cheddar-provolone cheese and tangy pickle chips. It’s a deliciously familiar taste with a unique twist that will have your tastebuds wondering whether you’re eating a pizza or a burger.  

“The last time we offered the Cheeseburger Deluxe Pizza for a limited time a few years ago, many of our Guests really loved it,” said Mike LaRosa, CEO of LaRosa’s, Inc. “Since then, our Guests have let us know how much they’ve missed it. And so, we’ve brought Cheeseburger Deluxe Pizza back as a special 70th Anniversary surprise, with our thanks to our loyal Guests.”

As part of LaRosa’s 70th anniversary celebration, each of LaRosa’s 62 pizzerias will have a life-size cutout of Buddy LaRosa encouraging Guests to take a selfie with the LaRosa’s founder. Guests can then post it on social media with the hashtag #SayCHEESEburger to show their love for LaRosa’s. The Buddy cutout also includes a QR code Guests can scan to enter LaRosa’s 70th Anniversary Giveaway.

The Giveaway includes chances to win tickets to local attractions including Kings Island, FC Cincinnati, the Cincinnati Zoo, and more – sponsored by Coca Cola. Plus, 70 lucky winners will win pizza for a year! Entry information and official rules are at https://www.larosas.com/70thanniversary.

LaRosa’s Cheeseburger Deluxe Pizza is just one of the more than 40 menu selections available for dine-in, carry-out or delivery at all neighborhood LaRosa’s pizzerias. For more information and to explore LaRosa’s menu, please visit https://www.larosas.com/.

About LaRosa’s

LaRosa’s Family Pizzeria, founded in 1954 on Cincinnati’s West Side by Buddy LaRosa, this year celebrates 70 years of serving real family recipes. It is now a $192 million restaurant company with 62 pizzerias serving neighborhoods in Ohio, Kentucky and Indiana. To learn more about LaRosa’s, go to http://www.larosas.com.

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For media: download high-resolution images of LaRosa’s Cheeseburger Deluxe Pizza and campaign here.