OLBERDING BRAND FAMILY EXPANDS TO ST. LOUIS
Cincinnati-based, Privately Held Firm Seizes Opportunity to Tap St. Louis Specialized Talent Pool to Grow Its Consumer-Packaged Goods Brand Business in the Midwest
CINCINNATI, OH – October 29, 2024– Olberding Brand Family, a Cincinnati-based fourth-generation, family-owned, global graphic services company, announces its expansion to St. Louis, Missouri, with an initial staff of fifteen graphic services and account management professionals, with plans to double that number over the next two years. The firm is actively hiring, capitalizing on the high concentration of experienced premedia/pre-press professionals in the St. Louis market – a purposeful strategy to continue focused domestic talent acquisition rather than moving towards an offshore model, as much of the premedia industry has done.
Focused on holistically partnering with consumer-packaged-goods (CPG) companies, such as Procter & Gamble, Scotts, Kimberly-Clark, Church & Dwight, The Hershey Company, Tyson, L’Oréal and Kao Brands, among others, Olberding Brand Family creates a seamless path from design-to-shelf through the entire brand activation lifecycle, from the physical store shelf to the digital shelf.
“St. Louis has a rich packaging history and with recent industry consolidation, has created a deep pool of experienced professionals with specialized skills that are increasingly rare in the domestic market. These professionals have weathered industry transformations, adapted to technological shifts, and understand the high standards that domestic clients expect. They bring something that can't be easily replicated with offshore personnel -- a deep understanding of both technical requirements and client expectations in the U.S. market,” noted John Herbstreit, Chief Graphics Officer, Olberding Brand Family. “St. Louis is very culturally similar to Cincinnati in terms of its value system, and since we are a family-owned company, values and culture are integral to employee satisfaction and retention – and a strategic growth advantage,” Herbstreit continued. Olberding Brand Family’s St. Louis office is located at 9700 MacKenzie Road, Afton, Missouri.
The company employs over 400 people across nine offices in North America, the UK and China, to serve an ever-expanding client base and continue to meet growth objectives.
About OLBERDING BRAND FAMILY
Based in Cincinnati, Ohio, with offices in Columbus, Ohio, Atlanta, Dallas, Tampa, St. Louis, Mexico City, Shanghai and the United Kingdom, Olberding Brand Family is a fourth-generation, family-owned company providing consumer packaged goods brands with strategic design, digital design, adaptive design and premedia services. Olberding Brand Family has been a champion for the world’s most recognized CPG brands for over a century. To learn more about how Olberding Brand Family brings out the best in brands, visit https://www.olberdingbrands.com/.
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For media: Download headshot of John Herbstreit, Chief Graphics Officer, Olberding Brand Family.
