DOMO DOMO ACTIVATES AIRSTREAM CLUB INTERNATIONAL EXPERIENTIAL BRAND REFRESH

Honoring Heritage, Embracing the Future: ACI's Visual Evolution Preserves

Wally Byam's Legacy and Sparks Membership Interest

CINCINNATI, OHIO – January 11, 2024 - Leading design agency domo domo Marketing has recently completed activation of a brand refresh for Airstream Club International (ACI), the longest rolling, single-branded recreational vehicle (RV) club globally. With a rich legacy and a dedicated following, ACI sought to expand its appeal to current and future Airstream owners of all ages, including digital nomads, through the brand refresh, while preserving the core heritage established by Airstream founder Wally Byam.

Airstream Club International faced the task of attracting a broader audience, including both existing Airstream owners and a growing number of future owners, to fully experience the camaraderie and benefits offered by the Club. While ACI boasts a strong community of seasoned travelers, the goal was to eliminate barriers, retain the brand’s unique quirks and make the experience accessible to all. Lori Plummer, Executive Director of Airstream Club International, expressed, “The domo domo team really understands the nuances of our brand and the unique relationship that exists with the ‘streamers’. The resulting brand refresh truly exemplifies the member experience.”

Domo domo Marketing initiated the design journey by activating the contemporized ACI's visual identity, maintaining the essential connection to Wally Byam's legacy—a crucial element for long-standing members. The design team crafted an upbeat visual style to tell the Club's story, capturing the essence of the ACI experience. An integral part of the overall refresh included a new look for the quarterly ACI member publication, Blue Beret.

ACI's Explorer program, launched in collaboration with Airstream Inc., offers a one-year free membership with the purchase of every new touring coach or travel trailer. To further promote the Club, domo domo developed a direct mail series highlighting the features and benefits of ACI membership, accompanied by a captivating sizzle video series that virtually brought the brand essence to life, inviting viewers to "enjoy the ride!"

Jean Silverstein, Director of Design Innovation at domo domo Marketing noted, "Working with the Airstream Club International is a true collaboration, blending our design expertise with ACI's rich history. The success of the updated brand communication speaks to the power of visual storytelling in building strong, inclusive communities."

The Airstream Club International is experiencing unprecedented growth and enthusiasm. The brand refresh, coupled with other strategic initiatives, has resonated with both existing and new members, creating a vibrant and dynamic community. The success is evident in the non-stop energy and increasing membership, solidifying ACI's position as a leading RV Club.

About domo domo

As design industry experts in branding, innovation and packaging, domo domo Marketing excels at refreshing brands, expanding innovation pipelines, and evolving packaging structures with sustainable materials. And, as a women-founded and women-led agency, domo domo deeply understands the power of the female consumer and leverages their innate feminine perspective and fresh creative aesthetic to appeal to all of her senses. Serving clients for over two decades in the CPG, Pharma, and Healthcare sectors, domo domo has a proven track record of transforming and differentiating brands across categories, including health and wellness, personal and beauty care, pharma, baby, food, home, pet and PVL.  domo domo proves design is a powerful tool to drive results to enhance perceived value, create emotional connections, and positively impact our world. Through collaborative efforts in reimagining packaging structures, materials, and design, domo domo is on a mission to help companies eliminate all plastic from packaging by 2030. To learn more about how domo domo is creating sustainable impact, please visit www.domomarketing.com.

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For media: download high resolution assets of domo domo’s work for Airstream Club International here.