KENTUCKY GIRL SCOUTS KICK OFF COOKIE SEASON
Girl Entrepreneurs Now Selling Raspberry Rally™ Exclusively Online and Entire
Iconic Girl Scout Cookie Lineup
LEXINGTON, KY – December 14, 2022–– The Girl Scouts of Kentucky’s Wilderness Road (GSKWR) officially launch Girl Scout Cookie Season today, rallying the local community to support the world’s largest entrepreneurial program for girls. New for the 2023 cookie season, is the highly anticipated online exclusive Raspberry Rally™ cookie, offered alongside classic favorites like Thin Mints®, Samoas®/Caramel deLites®, Peanut Butter Patties®/Tagalongs®, and more.
The new Raspberry Rally is a thin crispy cookie infused with raspberry flavor and dipped in the same delicious chocolaty coating as the beloved Thin Mints cookies. This must-try new cookie will be the first in the Girl Scout Cookie lineup to be exclusively offered for online sale and direct shipment only, enhancing girls’ e-commerce sales and entrepreneurial skills. Kentucky Girl Scouts are placing online orders for Raspberry Rally cookie, along with other Kentucky cookie favorites, beginning December 15, 2022, for customers.
All proceeds from in-person and online cookie sales stay local and are truly girl-focused:
- 19% for camp programs and properties
- 19% for troop proceeds and rewards
- 33% towards membership, volunteer development and program support
Cookie sales represent over 80% of GSKWR’s annual operating budget, supporting the vital programming that creates a lifelong impact on Kentucky’s future female leaders.
The program embraces the understanding of the world of business, money management, and entrepreneurship. Girl Scouts’ newly updated Financial Literacy badges offer entrepreneurial playbooks for every age level. From the Cookie Goal Setter badge earned as a Daisy to the Entrepreneur Accelerator for girls in high school, the Girl Scout Cookie Program teaches girls financial literacy, planning, budgeting, teamwork, innovative thinking, and confident decision making. “With the online-exclusive for Raspberry Rally, our Kentucky girls are gaining vital omnichannel selling experience. This enhances the ways girls can sell and encourages their entrepreneurial skills,” expressed Susan Douglas, CEO, GSKWR.
Ways to Buy Cookies and Support Kentucky Girl Scouts
- For the 2023 Cookie Season, online sales kick off December 15, 2022, and in-person sales begin January 1, 2023.
- Kentucky Girl Scouts will market their business online via the Smart Cookies Platform. This online tool offers direct shipment and local delivery for all cookie orders.
- Customers can also use the Girl Scout Cookie Finder app, a platform that highlights where local girls will be hosting in-person cookie sale booths after January 30, 2023.
- Booth Sales run February 3 thru March 26, 2023.
For more information on the Girl Scout Cookie Financial Literacy Program visit, https://www.gskentucky.org/en/cookies/about-girl-scout-cookies.html or contact Carolyn McNerney, Product Sales Director at cmcnerney@gswrc.org. Go to ‘Find Cookies’ to locate a cookie booth or get connected with a Kentucky Girl Scout troop in your area.
About Girl Scouts of Kentucky’s Wilderness Road
Recognized as the premier leadership opportunity for female ambition in Kentucky, Girl Scouts of Kentucky’s Wilderness Road (GSKWR) serves over 8,000 girls and young women in 66 Kentucky counties and 1 Ohio County. With opportunities around the world, GSKWR advocates creativity and free choice, encouraging girls and young women to explore their passions and cultivate change through a focus on life skills, STEM, entrepreneurship and outdoor experiences. Through corporate partnerships in the State of Kentucky, GSKWR is creating a critical career pipeline of intelligent women leaders. To learn more about how Girl Scouts of Kentucky’s Wilderness Road is creating experiential and leadership opportunities for growth, please visit www.gskentucky.org.
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For media usage: download high-resolution cookie imagery here.
For media usage, view and download four-minute Girl Scout Cookie b-roll and seven additional short b-roll segments at: https://vimeo.com/showcase/9144684
Media contacts:
Ann Keeling & Lexi Turner for GSKWR
513-381-3248