BIGGBY COFFEE NAMES BRANDIENCE AGENCY OF RECORD FOR CINCINNATI CO-OP
Agency Expertise in Restaurant & Franchise Marketing Contributed to Win
CINCINNATI, OH – January 5, 2023 – Brandience, a Cincinnati-based full-service marketing agency has been awarded agency-of-record status by BIGGBY® COFFEE, for its Cincinnati co-op, a sixteen-store Greater Cincinnati footprint with locations in Northern Kentucky, Cincinnati’s East Side and the Northern Corridor to Dayton, Ohio.
Brandience will oversee all aspects of paid advertising and marketing, including media buying, planning, placement, sponsorships, digital and brand creative for BIGGBY® COFFEE’s Cincinnati co-op. “As a growing brand who lives up to their strong cultural values in everything they do, we couldn’t be more excited to partner with BIGGBY”, said Brian McHale, Chief Executive Officer, Brandience. “BIGGBY® COFFEE is such a strong fit for us – it will allow us to leverage our deep experience in both restaurant and franchise marketing,” he continued.
BIGGBY® COFFEE entered the Cincinnati market in 2013 with a single location. After surveying the market for growth potential, BIGGBY® COFFEE continued to add franchise and corporately owned locations throughout Greater Cincinnati with plans for continued expansion. “Our co-op is poised to take our advertising strategy to the next level as we continue to become a more significant part of the Cincinnati community. Brandience’s relevant experience coupled with their focus on using data insights and creativity will help us engage in meaningful ways with our target customers,” noted Amanda Ward, Cincinnati Co-op President, BIGGBY® COFFEE.
About Brandience
Brandience is a full-service marketing agency offering digital marketing, advertising, digital and traditional media buying, creative, social media, brand strategy, and data analytics. Brandience
(Brand, Experience, Audience, Science) keeps data at the center of everything they do, creating engagement between people and brands. Brandience is focused on retail, restaurant and
franchise work with category-leading clients that include Skyline Chili, Tropical Smoothie Café, Papa John’s and AAA/Bob Sumerel Tire & Service, among others.
Discover what makes Brandience different at https://brandience.com.
About The BIGGBY® COFFEE Franchise
The BIGGBY® COFFEE brand, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, baristas with the BIGGBY® COFFEE brand provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today the BIGGBY® COFFEE brand has more than 300 cafes across many states including Michigan, Ohio, Indiana, Illinois, North Carolina, South Carolina, Wisconsin, Kentucky and Florida. In 2018 the BIGGBY® COFFEE brand launched an Area Representative Program and currently has 19 Area Representatives in 9 states.
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For media: download Brandience logo, Biggby Coffee logo and high-resolution image here.
Media Contact:
Ann Keeling for Brandience
513.381-3248