LAROSA’S ANNOUNCES RELIEF FUND TO HELP TEAM MEMBERS AND THEIR FAMILIES
FOR IMMEDIATE RELEASE
The LaRosa’s Family – Buddy, Mike and Mark & Franchise Owners – Roll Out Program to Assist Nearly 4,000 Team Members Across 65 Pizzerias in Ohio, Kentucky & Indiana
CINCINNATI, OHIO – April 3, 2020– LaRosa’s Family Pizzerias is establishing the LaRosa’s Team Member Relief fund to help its nearly 4,000 team members affected by the COVID-19 outbreak using a uniquely LaRosa’s solution.
The 66-year-old icon will sell Buddy Cards for $10 each in its pizzerias and online. 100% of the proceeds from the Buddy Card sale will go to the Relief Fund. The LaRosa Family started the Relief Fund with a $100,000 contribution, and LaRosa’s will match Buddy Card sales dollar-for-dollar up to an additional $ 250,000.
“This is just the right thing to do”, noted Michael LaRosa, CEO, LaRosa’s, Inc. “We are going to get through this together and that means all of us helping in any way we can”, he continued.
The closure of all restaurant and bar dining rooms in mid-March directly affected many LaRosa’s team members. The closures of schools and daycares made it difficult for many other team members to work designated pizzeria hours. The Relief Fund will directly support all LaRosa’s Family Pizzeria team members and will continue to be active until LaRosa’s dining rooms open again.
The Buddy Card is a popular promotion that has helped hundreds of groups and organizations to raise funds who have sold them over the past nearly 30 years. It features 14 ‘buy-one large pizza and get a large cheese pizza free’ offers for pick up and dine in, and is valid for a year.
Guests and the community-at-large can buy Buddy Cards at LaRosa’s pizzerias in person. Or, Guests can add a Buddy Card to an order when using the LaRosa’s app, at
larosas.com or by calling 513-347-1111 or 1-888-LAROSAS. LaRosa’s will even bring a newly- purchased card along with a delivery order. Guests who would like to simply donate to the Team Member Relief Fund can donate directly through the app, by calling or online.
LaRosa’s is offering something to help guests get through these unprecedented times, too. Now until LaRosa’s dining rooms open again, when Guests use any active Buddy Card- newly purchased or one that is months old- just like they usually do, LaRosa’s will not deduct any offers from the Buddy Card.
About LaRosa’s
LaRosa’s was founded in 1954 on Cincinnati’s West Side by Buddy LaRosa. It is now a $167 million restaurant company with 65 pizzerias serving neighborhoods in Ohio, Kentucky, and Indiana. To learn more about LaRosa’s, go to www.larosas.com.
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