LOCAL GIRL SCOUTS LAUNCH 2021 COOKIE SEASON WITH NEW COOKIE & INNOVATIVE DIGITAL SELLING TOOLS
FOR IMMEDIATE RELEASE
Girl Scouts of Kentucky’s Wilderness Road Introduce the Toast Yay!™ - A New French-Toast-Inspired Cookie Exclusive to the Region
ERLANGER, Ky. – December 29, 2020– Girl Scouts of Kentucky’s Wilderness Road (GSKWR) had to quickly navigate unexpected changes during the 2020 cookie season due to COVID-19. For 2021, Girl Scout Cookies are back and Kentucky Girl Scouts are more prepared than ever to sell safely with new innovative virtual tools that will optimize socially distant and contactless sales. Kentucky Girl Scouts are also adding a brand new cookie, the Toast Yay!™, which is exclusively offered by select councils – and only available locally from Kentucky Girl Scouts. The new Toast Yay!™ is a French toast–inspired cookie dipped in delicious icing and packed with rich flavor. The Toast-Yay! will give customers a new way to celebrate joy, alongside other favorites like Thin Mints® and Caramel deLites®.
If customers typically buy Girl Scout Cookies from a local Girl Scout they can ask her about the Girl Scout Digital Cookie® platform. This streamlined platform keeps girls front-and- center while offering a convenient way for customers to buy cookies online and support girls at the same time. This year Girl Scouts can also use the Smart Cookies Mobile App, another digital tool that allows girls to sell cookies and track their progress right from their mobile devices. If customers are looking for a local Girl Scout to purchase cookies from, head to the GSKWR website to be connected with a Girl Scout from your area: https://www.gskentucky.org/findcookies.
The annual Girl Scout Cookie Financial Literacy Program allows girls to earn their own money through cookie sales, opening the door to unlimited growth opportunities–– from STEM exploration, to automotive engineering, adventure-packed camping, and meaning community-based initiatives in Kentucky. Revenue from the Girl Scout Cookie program stays local. Girl Scout Cookie sales represent over 80% of GSKWR’s annual operating budget. All proceeds are truly girl-focused, with 19% going toward camp programs and properties, 19% toward troop proceeds and rewards, and 33% toward membership, volunteer development and program support. The vital programming that is funded through Girl Scout Cookie season leaves a lifelong impact on Kentucky’s future leaders.
About Girl Scouts of Kentucky’s Wilderness Road
Recognized as the premier leadership opportunity for female ambition in Kentucky, Girl Scouts of Kentucky’s Wilderness Road (GSKWR) serves over 8,000 girls and young women in 66 Kentucky counties and 1 Ohio county. With opportunities around the world, GSKWR advocates creativity and free choice, encouraging girls and young women to explore their passions and cultivate change through a focus on life skills, STEM, entrepreneurship and outdoor experiences. Through corporate partnerships in the State of Kentucky, GSKWR is creating a critical career pipeline of intelligent women leaders. To learn more about how Girl Scouts of Kentucky’s Wilderness Road is creating experiential and leadership opportunities for growth, please visit www.gskentucky.org.
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