NORTHLICH PROMOTES MARTINEZ TO VICE PRESIDENT, CLIENT STRATEGY

FOR IMMEDIATE RELEASE  

New Role Formalizes Agency’s Combined Strategy & Account Management Approach

CINCINNATI, OH – February 25, 2019— Northlich, celebrating its 70th year as an independent marketing and advertising agency, announces that Teresa Martinez, formerly Account Director, has been promoted to Vice President, Client Strategy.   Ms. Martinez has been pivotal in identifying client business challenges and providing strategic leadership equating to meaningful business results for clients.   She has been instrumental in the growth of some of Northlich’s most significant clients such as the Ohio Lottery Commission and the Ten Movement “Scooter the Neutered Cat”.

            “Teresa is a true business leader and a considerable asset to our business.  She understands the complexitites of not only the business, but the client relationship”, said Kathy Selker, President and CEO of Northlich.

Previously Ms. Martinez held client leadership roles at PatientPoint working with pharma brands Merck, Pfizer, Galderma, Takeda and AbbVie on point-of-care advertising. She also worked at as a Marketing Strategist at Return on Focus in New Jersey, performing sentiment analysis and project management. Ms. Martinez holds a B.A. in Communication and a Master of Science, Marketing, both from the University of Cincinnati.

About Northlich

Northlich is an independent, full-service marketing and advertising agency that lifts business results with insights and ideas that inspire people to action. We use data, strategic thinking and creativity to solve the toughest marketing challenges. Northlich’s 70-year history of creating iconic brands and memorable campaigns has delivered measurable results for clients such as Gold Star Chili, The Kroger Co., LoyaltyOne, The Ohio Lottery Commission and Western & Southern Financial Group, among others, in a variety of industries including healthcare, restaurants, CPG, financial services, nonprofit and B2B. For more about Northlich, visit https://www.northlich.com.