PURERED INTEGRATED MARKETING CONTINUES STRATEGIC GROWTH TRAJECTORY; NAMES RETAIL ACCOUNT SERVICES MANAGING DIRECTOR
November 14, 2017
ATLANTA, GA – November 14, 2017 – PureRED, in an ongoing effort to optimize client service leadership and continue growing its retail business, has elevated Butler Burdine to Managing Director of Client Service, Retail, in its Charlotte office. Burdine will continue to oversee key retail clients Lowe’s Home Improvement and Rite-Aid as well as B2B client Manhattan Supply Company and Asheville Savings Bank, and will manage general operations of the full-service Charlotte office including oversight of a staff of more than 70 there.
Mr. Burdine came to PureRED just over a year ago in the role of Senior Vice President and has been responsible for 30% growth within existing retail business as well as new business gained. "Butler is an industry powerhouse with a solid track record of new business development in the agency environment. In a short period of time he has achieved phenomenal success on our retail business and truly understands the value of team building & exceptional client service", said George Russell, Chief Executive Officer, PureRED.
Butler Burdine has spent his career in agency client service and new business development, providing leadership to clients such as Mercedes Benz, BellSouth, Ruth’s Chris Steakhouse, among others, working for a number of small to medium sized agencies primarily in the Southern U.S. He has also been a Professor of Integrated Marketing Strategy at Tulane University, New Orleans and was named Marketer of the Year in 2005 by the New Orleans Advertising Federation. Mr. Burdine resides in the Lake Norman, Davidson & Mooresville area.
PureRED is an integrated marketing solutions partner motivated to help retailers and consumer packaged goods brands grow expertise in digital marketing and connect with consumers across all channels. PureRED is led by a senior management team with 200+ years of combined CPG and retail experience serving Fortune 500 companies, including 10 of the top 25 U.S. retailers. PureRED clients include Lowe’s Home Improvement, Dollar General, Rite-Aid, Heinz, Arm & Hammer, Johnson & Johnson and Kimberly-Clark. Headquartered in Atlanta, Georgia, PureRED has more than 450 employees in 8 locations throughout the United States, including Chicago, San Francisco, Dallas and Pittsburgh. For more about PureRED, visit http://www.purered.net.
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