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Client News

May 2, 2017


ATLANTA, GA – May 2, 2017 – PureRED | Ferrara has named Shaun Francis, a highly respected executive with proven human resources expertise for public and private equity companies, as Senior Vice President of Human Resources and Talent.

Shaun joins PureRED | Ferrara to focus on optimizing the company’s rapidly growing team of highly talented retail and consumer marketing and digital technology professionals. Shaun will work closely across all levels of the organization to drive performance and the consistent delivery of company values. “Shaun possesses an extremely strong business acumen and the ability to effect performance-driven change throughout an organization. What he brings to PureRED | Ferrara at this juncture, is an enormous asset in our growth journey”, said George Russell, Chief Executive Officer, PureRED | Ferrara.

Shaun has held executive level positions at both Fortune 500 companies and private equity firms, including 17 years at General Electric in domestic and global human resource and finance roles of increasing importance. He also served as Executive Vice President of Human Resources for Next Era Energy/Florida Power & Light and Chief Human Resource Officer at Integramed. Most recently, as Chief Human Resource Officer and Senior Vice President of Transformation at CSM Bakery Solutions in Atlanta, he worked closely with the CEO and other senior leaders to restructure the company and integrate a values system across the global organization.

Shaun is active in the community having served as the Board Chairman for Urban League of South Florida and currently as the Board Chair of The C-5 Organization of Atlanta, focused on inspiring at-risk youth to pursue personal success. Francis earned a Bachelor of Science in Industrial and Labor Relations from Cornell University, Ithaca, New York. He resides in the Alpharetta area of Atlanta, Georgia.

About PureRED | Ferrara & Company
PureRED | Ferrara is a leader in transformational digital strategy and execution for consumer retail and packaged goods companies. We help our clients grow by providing them with the ideas, expertise, technology and executional capability to transition their traditional marketing to compete and win in today’s digital world.  PureRED | Ferrara’s clients include Lowe’s Home Improvement, Dollar General, Rite-Aid, Heinz, Arm & Hammer, Johnson & Johnson and Kimberly Clark. Headquartered in Atlanta, Georgia, PureRED | Ferrara has more than 450 employees in locations throughout the United States, including Chicago, San Francisco, Dallas and Pittsburgh. For more about PureRED | Ferrara, visit http://www.purered.net.

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