84.51° AND MARKET6 MERGE
August 1, 2016
Merging of Technology and People Assets Will Deliver More Personalized Shopping Experience for Kroger Customers
CINCINNATI, OH – August 1, 2016 – 84.51°, a powerhouse in pioneering customer engagement has merged with Market6, a predictive analytics company with offices in Cincinnati and suburban Chicago. Market6 is focused on product movement data solutions and extensive capabilities in data, insights and customer experience for over 1,000 consumer packaged goods (CPG) and retail clients; 84.51’s objective is to leverage Market6’s technology, IP and people to expand its work with The Kroger Co., as well as Kroger’s regional grocery retailers and the CPG business.
The leadership of Market6 is comprised of industry experts who are considered pioneers in retail technology with extensive experience in demand forecasting and analytic solutions. In 2015, Market6 began an exclusive relationship with Roundy’s, a Midwest regional grocery chain, to develop a new collaboration portal for the chain’s merchandising team and CPG suppliers. With its proprietary web-based collaboration platform, Market6 focused on optimized inventory, execution of more effective promotions, and optimization of new product introductions and lower incidences of out of stock items in store.
“Every decision we make focuses on engaging customers where, when and how it matters most to them. Market6’s technology and people will be key to further enhancing how we communicate with Kroger customers in the most personalized and relevant ways”, said Stuart Aitken, CEO, 84.51°. With Market6, CPG suppliers will now have a single provider for Kroger specific product movement data and customer insights to better understand customer preferences.
“Our company vision has always been about enabling collaboration between retailers and suppliers in order for them to better serve their customers. We believe that the combination of Market6’s collaboration platform and 84.51°’s customer insights will be a catalyst to help Kroger and its suppliers to realize this vision”, said Dave McLean, Executive Chairman, Market6.
Fifty-five Market6 employees located in Cincinnati and suburban Chicago will now be employed by 84.51°. Cincinnati employees will work at 84.51’s headquarters at Fifth and Race Streets, while Market6’s employees in Deerfield, Illinois will continue to work at that location.
Building on a decade of experience from the Kroger/dunnhumbyUSA relationship, 84.51° was created in April 2015 when The Kroger Co. purchased the remaining fifty percent of its joint venture with dunnhumby/Tesco PLC. Operating independently, 84.51° is now a wholly owned subsidiary of The Kroger Co. 84.51° continues to expand its use of innovative analytics and insights to deliver increased customer engagement.
84.51° helps companies create sustainable growth by putting the customer at the center of everything. Using a sophisticated suite of tools and technology, 84.51° works with some of the world’s leading CPG manufacturers and partners. With more than 600 talented and fearless associates, 84.51° is a wholly owned subsidiary of The Kroger Co. For more information, please visit us at www.8451.com.
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